The Grove Collective Supporting Ole Miss Student-Athletes Selects Basepath as NIL Operations Provider 

December 1, 2023

The Grove Collective supports Ole Miss student athletes with NIL opportunities

Oxford, Mississippi (November, 2023) – Basepath, a leading NIL operations software company for collectives, universities, and student-athletes has partnered with The Grove Collective to empower them in their mission of supporting Ole Miss student athletes through their NIL journeys. 

The Grove Collective was created to support and serve the best interests of Ole Miss student-athletes through NIL transactions. Their mission is to provide a platform and opportunities for Ole Miss student-athletes to market and derive value from their name, image, and likeness. All of this, with an unwavering commitment to following the rules.

The Grove Collective was recently named one of the ‘Top 10 Most Ambitious NIL Collectives’ by On3, currently assisting athletes from every Ole Miss varsity sport. The Grove Collective staff has diverse and deep experience in the intercollegiate athletics industry, including leadership from former Ole Miss student-athlete and agent Walker Jones. Jones advocates for the top resources and legislature needed not just for Ole Miss student-athletes, but athletes across the nation, as he is a leading figure in The Collective Association (TCA). He also recently represented collectives and student-athlete interests, testifying before Congress, on the ever changing landscape of NIL and college athletics. 

Rebels fans are encouraged to show their support for Ole Miss student-athletes, as the collective provides numerous ways to get involved. Fans can support through obtaining a membership, either monthly or annually, or through a customized, one-time or recurring, donation. Memberships start at $10 a month for students, and up to $833 a month. Members receive benefits such as pregame breakdowns, tailgate passes, merchandise, and much more. Learn more at

“We are excited to join forces with Basepath to increase the efficiency of our operations through their software,” said Grove Collective Executive Director Walker Jones. “Through this alliance, we are allowing the Ole Miss fanbase and community to be closer than ever to help support our student athletes.” 

Basepath offers a plethora of NIL operations software solutions. The Basepath technology facilitates membership management and fulfillment tracking, contract management, financial reporting, and content distribution. The software also automates donation and NIL agreement management, ensuring compliance with local, state, IRS, and NCAA regulations and guidelines. 

This partnership further grants The Grove Collective members exclusive access to a membership portal, allowing them a direct log-in feature to the collective’s “members only” gated content. 

To further enhance the fan experience, Basepath integrates with SquadLocker, Mailchimp, and Twilio Sendgrid, enabling The Grove Collective to more meaningfully communicate with and provide benefits to their community of fans, members and donors.

“The Grove Collective is one of the most ambitious collectives in all of college athletics,” said Basepath Co-Founder and CEO, Thomas Thomas Jr. “We are incredibly proud to be considered a partner of theirs as they continue to place the best interests of their student-athletes and the Ole Miss community at the forefront of their efforts.”

About The Grove Collective

The Grove Collective is the official NIL collective of Ole Miss. This partnership was created to support Ole Miss student athletes allowing them to be compensated for licensing and use of their publicity rights. Within two years of NIL laws passing, The Grove Collective was named one of the top 10 “Most Ambitious Collectives”, raising over 10M in funding and securing partnerships with nationally leading brands. For more information visit

About Basepath

Basepath is the leading provider of NIL operations software for collectives, universities, agents and student-athletes. Basepath also offers Basepath Wallet, assisting student-athletes as they manage their NIL finances, taxes, and compliance disclosures. Basepath supports over 50+ Collectives across the country including University of Louisville 502Circle Collective and Foundation, Penn State University Happy Valley United, University of Minnesota Collective Dinkytown, Florida State University Rising Spear Collective and Iowa State We Will Collective. For more information about Basepath, visit or its social media pages on Instagram, LinkedIn, Twitter and Facebook.

Media Contact

Zoe Haugen

Basepath Director of Marketing