DU Great Collective provides NIL opportunities to Drake University student-athletes
Des Moines, Iowa (March 2024) – Basepath, the leading name, image and likeness (NIL) operations software provider for collectives, universities and college athletes, has officially been chosen as the exclusive NIL membership operations software provider for DU Great Collective, an official sponsor of Drake University Athletics.
The DU Great Collective is a 501(c)(3) non-profit organization providing Drake University Basketball student-athletes with NIL opportunities that strengthen the Bulldog community and local charities. DU Great supports Drake basketball athletes by offering them impact driven NIL deals and networking support, while uplifting the community through service.
Basepath is providing DU Great with an advanced financial and operational infrastructure that streamlines their entire NIL ecosystem. The software includes automated task assignments and payments to athletes, compliance dashboards for athletic department administrators and smart contracts using the DocuSign integration. Basepath’s platform supports student-athletes and collectives with the tools they need for seamless contract management, financial reporting and content distribution. By alleviating administrative burdens, student-athletes can focus more on their sports and academic pursuits.
In addition to operations software, DU Great will leverage Basepath’s membership management software, connecting Drake fans with Bulldog student-athletes. This software will serve as a bridge, creating a direct connection that allows supporters to engage with their favorite athletes on a more personal level. The partnership also grants members exclusive access to the membership portal, a centralized hub designed for streamlined management of memberships, allocations and members’ personal information.
“Partnering with Basepath is a game-changer for DU Great.” said DU Great Director Kyle Mertz. “With their platform, we’re poised to streamline our operations, efficiently manage our memberships, and bridge the gap between our fans and athletes like never before.”
To further enhance the collective experience, Basepath integrates with platforms like SquadLocker, facilitating the offering of exclusive merchandise to members. Additionally, the integration with Mailchimp and Twilio Sendgrid enables DU Great to communicate directly with members via personalized email and text messages, fostering a stronger sense of community.
“We’re excited to partner with DU Great, a 501c3 collective committed to supporting their community and championing athletes,” said Founder and CEO of Basepath Thomas Thomas Jr. “Their dedication to fostering athlete success underscores the importance of rallying behind athletes when it matters most.”
Thomas continued, “together, we’re excited to leverage our platform to amplify their impact, streamline operations, and ensure athletes receive the support they deserve.”
About DU Great Collective
DU Great Collective, a non-profit entity, is dedicated to providing NIL opportunities to student-athletes within Drake University’s basketball program. Their initiatives not only strengthen the Bulldog community but also contribute to the betterment of local charities, including partnerships with Blank Children’s Hospital, Boys & Girls Club of Central Iowa, and YSS. Established in February 2023 with support from Drake’s athletic department, the collective operates as a 501(c)(3) organization. Drake Athletics Director, Brian Hardin, commended the efforts of DU Great, urging supporters to explore their initiatives. Additionally, DU Great holds an official partnership with Drake Athletics through a sponsorship agreement with LEARFIELD’s Drake Sports Properties, solidifying its role within the university’s athletic landscape. Learn more by visiting https://DUgreatcollective.org/ or its social media pages on Instagram or Twitter.
About Basepath
Basepath is the leading provider of NIL operations software for collectives, universities, agents and student-athletes. On the mobile app, Basepath Wallet helps athletes manage their NIL finances, employment income, and university grants. Collectives supported by Basepath include University of Louisville’s 502Circle Collective and Foundation, University of Colorado’s 5430 Foundation, University of Georgia’s Classic City Collective, Florida State University’s Rising Spear Collective and Ole Miss’ The Grove Collective. For more information about Basepath, visit www.basepath.com or its social media pages on Instagram, LinkedIn and Twitter.