Controversy as a Marketing Strategy: Lessons from Brian Bosworth and Johnny Manziel, Echoes in Michigan’s NIL Success

In the realm of sports marketing, controversy has often been a double-edged sword, capable of both tarnishing reputations and propelling athletes into the limelight. This phenomenon is not a recent development; it has historical roots with figures like Brian Bosworth and Johnny Manziel, who leveraged controversy to carve out their places in sports history. Brian Bosworth: Steroid Controversy  Brian Bosworth, …

Former SEC Athlete on Personal NIL Experience and How an SEC University Prepared Their Athletes for Upcoming Change

The Whirlwind of Changes NIL Brought to an SEC Student-Athlete When you hear “NIL”, one immediately thinks of recent events: Name, Image and Likeness being on capitol hill, big football or basketball deals, or recruits coming out of high school placing more emphasis on future income possibilities rather than their sport. However, no one speaks about how changes brought about …

NIL-Focused The Collective Association Now at 35 Members

The Collective Association has now grown to 35 members.  The 2023-2024 academic year continues into year two of Name, Image and Likeness (NIL) for student-athletes in the NCAA. Through NIL we have gone through many trials and tribulations, chaos, and ever-looming questions about logistics, laws, and what exactly is allowed of student-athletes. Furthermore, what exactly is allowed with those wanting …

Understanding NIL Collectives: A Guide for College Athletes

By: Ashley Alford Navigating the complexities of NIL can be challenging for student-athletes, especially those who are not familiar with the business and legal aspects of these deals. ‘Collectives’ have recently emerged as a new type of NIL organization that’s structurally independent of a university, but still closely related. Collectives are often the largest funders of NIL opportunities for a …

Financial Literacy- a Guide for Student Athletes

By Ashley Alford Student athletes may find themselves in a position where they’re making more money than ever before, dealing with complex financial decisions, and facing potential pitfalls if they lack the knowledge to make informed choices. By understanding the basics of personal finance, budgeting, investing, and taxes, college athletes safeguard their financial well-being and lay the groundwork for a …