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Revere Eye-Matic EE 127
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• Second inexpensive auto-exposure still camera

• $139.50 in 1959 ($1045 in 2010 dollars)

This was the second of the auto-exposure cameras introduced in 1959. Revere, like Bell & Howell, had perfected its auto-exposure systems in movie cameras and then moved the technology to still cameras.

This is a big, heavy camera made of painted steel, like a kitchen appliance or even a car. But, as the review from none other than Peter Gowland says (below), it worked.

Wow was it expensive: $1045 in 2010 dollars! The Bell & Howell Electric Eye 127 was $599 in 2010 dollars, and the Brownie Starmatic was only $259 in 2010 dollars. (Both are shown by this app.) Revere must have expected buyers to pay a lot for automation in 1959.

Clearly, though, these early cameras proved that auto-exposure was here to stay.

My camera, for which I paid $7 on eBay, arrived really dirty, but I cleaned it up fairly well for its photo session. It came with found film, too! No idea when it was exposed. If I see anything worthwhile after processing it I'll post a shot or two here.

Revere Eye-Matic EE 127Revere Eye-Matic EE 127Revere Eye-Matic EE 127
Directory entry from Popular Photography Directory, 1960

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