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First 35mm Kodak made in US $48 in 1940 ($734 in 2009 dollars)
The Kodak 35 was the first US-made Kodak 35mm; this is the RF version, which came out in 1940.
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Here are two back-cover ads, from the July and September 1940 issues of Popular Photography:
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Here's a later one from October 1948 issue of Popular Photography:
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