First affordable, popular 35mm camera in US
Established 35mm as a serious US amateur's format
$12.50 in 1936 ($196 in 2010 dollars)
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In 1962 or 1963, when I was 14 or 15, I started to get interested in photography, and that meant buying an enlarger. (For those of you who have no idea what an enlarger is, think of it as a table-top slide projector that projects film negatives onto photosensitive paper.) I answered an ad in the paper for a used one, and bought it for maybe $15 or $20. I told the seller I didn't have a camera of my own yet, so he gave me the Argus A you see pictured.
Stephen Gandy, who runs the terrific CameraQuest site, calls the Argus A
"The 2nd Most Important 35 of All Time" on his Argus page (the Leica A is first), because the Argus A was the first 35mm for the masses (more about the masses shortly), and was responsible for the popularity of 35mm film.
Arguses (Gandy calls them "Argi") were made in Ann Arbor, Michigan. The A was first sold in 1936, for $12.50. (Notice the Art Deco styling.) They sold 30,000 the first week! A few years later they cut the price to $10. Production stopped in 1950, but by then they had the C3, which was even more popular.
I don't know exactly when my Argus A was made, but it was between 1936 and 1941, because after that they started making improvements that my camera doesn't have. The serial number is 52035. Maybe that means it was made the second week?
There are some wonderful Argus web sites, including Hrad Kuzyk's site, where he has an detailed history of the camera and even a 76-page e-book, 35mm For The Proletariat, you can download. I've just glanced at the e-book so far, and it looks really well done. Here's my favorite paragraph in the Preface:
Finally, the use of the word "proletariat" in the title deserves an explanation. This
outdated term was particularly popular in the socialist propaganda of the 1930s, when the
Argus was first introduced. The members of the proletariat, also known as the proles, are
the exploited working class who are forced to trade manual labor for money in order to
survive. The Argus was the first 35mm camera designed to make photography affordable
enough so that anyone, even members of the proletariat, would be able to purchase and
use it. The use of this term does not insinuate any socialist leanings in either the author
or the persons, companies, or groups mentioned in this text.
Had I known my Argus was subversive back in the 60s, I would have loved it even more.
I shot only B&W with my Argus, and I developed all the film myself in my home darkroom.
I've recently scanned in almost all the negatives I ever took with my Argus A. The camera was definitely not an inexpensive Leica, or maybe mine never worked right. There was no rangefinder. Instead, the lens had two positions: near and far. None of my pictures look really sharp, certainly not by today's standards, or even the standards of 1936 for good cameras. Maybe the fastest shutter speed, 1/200, wasn't fast enough. If I get a chance, I'll put a roll in and shoot some pictures with a tripod.
Here's probably the best picture I ever took with my Argus A. It was taken at Washington Square Fountain in New York during the Summer of 1962 or (more likely) 1963. The negative is poorly exposed and dirty, but I fixed it up pretty well in the Photoshop CS3 beta I've been using. I didn't have Photoshop CS3 in 1963.
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